The Retailer Deal Life Cycle
From Cash Upfront to Data Collection
Step 1
Issue
Your brand launches a Branded Currency deal via CrossPay.
Step 2
Liquidity
Your brand receives cash immediately when the card is sold.
Step 3
Secure
CrossPay handles the secure code and fraud prevention at the POS.
Step 4
Analyze
Your company/store uses the dashboard to see spending habits.
The Customer Gift Card Cycle
From Giving to Spending
Step 1
Purchase
Customer buys a digital or physical card.
Step 2
Gift
The card is sent to a friend/family member.
Step 3
Check
Recipient checks their balance on the CrossPay dashboard.
Step 4
Spend
Recipient visits any of your stores and spends the balance.
Customer Experience vs Retailer Value
A side-by-side view across each stage of the gift card journey
Customer
Retailer
The Start
CustomerPurchases a gift for someone.
RetailerUpfront Revenue: Cash in bank today.
The Middle
CustomerEasy digital/physical delivery.
RetailerBrand Loyalty: New customer acquired.
The End
CustomerSmooth checkout experience.
RetailerZero Fees: No redemption costs at POS.
The Result
CustomerSpends 20-30% more than card value.
RetailerData: Full insight into customer spend.